The email tracking technology relies on a 1-pixel image in the email. In this article, we'll take a closer look at this helpful tool and examine the 3 actual use cases of inbox read receipts.įirst things first - how does Email Tracking work? This is the point where all the existing analytical, data collection, and sales acceleration software comes into play, among which email tracking applications deserve special attention. Learning as much as possible about your recipient is one of the best ways to do it. We exchange a lot of information with email, but how exactly can you optimize this process and maximize the benefits in each message? Smart communication lies at the core of every successful business.
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